It watches your delivery apps, your ads and your reviews — every branch, all night — and sends you a WhatsApp only when something needs you.
Sufra — the spread. The cloth laid out with every dish on it at once, where everyone eats together.
Tap one of the situations to see exactly what lands on your phone.
Delivery here, reviews there, ads somewhere else — and you, stitching it together after closing.
AED 10–25K a month for a shared team, a recycled plan, and a report that never shows real orders.
They write a nice caption. They've never seen your sales, your menu or your margin — and can't touch any of it.
Sufra sees the whole table. And it acts on it.
See how it works →Every day, without being asked — and it tells you exactly what it did.
Menus kept correct across every platform and branch. Problems spotted the minute they appear.
Ads on Meta, Google and the delivery apps — started, paused and rebalanced daily against real return.
Google reviews answered in your voice within minutes, Arabic or English. Hard ones reach you first.
A short weekly read in plain words: what sold, what actually made money, what to change on Monday.
Connected through your own accounts in one afternoon — Sufra never sees a password. Nothing to migrate, nothing to replace.
No new software to learn, no dashboard to check, nothing to migrate. If you can use WhatsApp, you can use Sufra.
About ten minutes, on your phone. You log in to your own accounts and approve access — Sufra never sees a password.
Do it yourself, or someone does it with you — any hourStart with "ask me about everything" and loosen it when you're ready. There's a daily limit on anything involving money, set by you.
Change it any time by just saying soWatching every branch through service and after closing. Your first read lands with your morning coffee.
Nothing to open, nothing to checkIt also traces complaints back to the order behind them, and can make things right with a guest — within limits you set.
See everything it does →Less than one day of a part-time marketer — for someone who never sleeps, never calls in sick, and never forgets. Cancel any month.
Set your table free →Not sure it's worth it? Move the sliders.
estimated monthly saving, after paying for Sufra
An estimate, not a promise. Based on replacing retainer work and recovering wasted ad spend. Your pilot produces the real number.
We're new, and we'd rather you heard that from us. Sufra is running in pilot restaurants in Dubai right now. We haven't published performance figures because they aren't ours to publish yet — and when they are, they'll have a name and a phone number attached.
— The Sufra teamOnly what you allow. Every action has a risk level and you choose the line — cautious means it asks about everything, trusted means it handles more alone. Anything touching money has a daily cap you set. Most owners start cautious and loosen it once they trust it.
Everything it does lands in your chat as it happens, so nothing occurs behind your back. Anything can be undone with one message, and if you tell it not to do it again, it remembers.
No. It lives in WhatsApp. There's no dashboard you're expected to open — that's the whole point. Setup is one afternoon and we do it with you.
Fluently, in Gulf dialect — typed or voice notes. It replies to your guests in whichever language they wrote in.
Straight answer: it makes changes itself on Deliveroo, Foodics, Sapaad, Deliverect, UrbanPiper, GrubTech, Shopify, Google Business, Meta Ads, Google Ads, Instagram, TikTok, Snapchat and WhatsApp. On Talabat, Careem, Noon Food, HungerStation and Jahez it reads everything and tells you precisely what to change — often it can also push item availability through your POS link, so a sold-out dish still disappears from those apps. We move platforms to full two-way as each one opens up, and we tell you the day yours does.
Your data runs your business and nothing else — never sold, never shared with another restaurant, never used to advise a competitor. Disconnect any account with one message.
Connect one location, watch it work for fourteen days, then decide. No card to start.
Set your table free → Setup takes one afternoon · We do it with you · Arabic & English